INNOVATIVE  
MARKETING  

POSITIVE  
RESULTS  

Who doesn't dislike "Junk Mail"? Right here on the web I will tell you the two basic concepts of Direct Mail Marketing.

#1		The statistics show you will get about 5 to 10% response. 10% being considered very good! So, send 100,000 pieces out and you will get 5,000 to 10,000 responses.
#2		Make the mailing selective AND interesting in some way and you can more than double your positive response.

Let's be serious. If you have gotten this far, on this web site, it is highly unlikely you will ever mail 10,000 pieces let alone 100,000. This is where DMS-2001 works with you to make what you do send out effective and affordable.

Direct mail is NOT always unwanted and unsolicited. We look at direct mail as any and every attempt to contact specific people about a specific item.

The irony of this example is that it is sent via e-mail around the world to over 200 people at virtually no cost. This particular piece used to be printed in only two colors, took a month from concept to mailing and cost over $2,000.00.

Print Publication can take many forms. Well planned and creative newsletters are only one example. A new direction your Church, Organization or business is taking. The "business world" would call it a business plan. A letter sent at the end of year summarizing events or business and looking at new directions. An anniversary publication detailing your history. The list is as endless as the imagination.

What would be more encouraging to your members or customers than to receive a Birthday or Anniversary card from you. In our Database Management section, we will describe how easy all this can be automated.